When I began this blog, I called it I'll think of something better to call this soon

2 months later, soon is now. 

Perhaps consider that a ramp up phase. (Just like Project Mendocino became duet, and codename Paris become Netweaver something or other, and Longhorn became Vista)

Dennis got enterprisey. Vinnie has annexed the architect word. I wanted to avoid anything with 2.0. Calling it Walldorf or SAP something would imply some sort of Germanic official stamp.

Wikipedia notes:

Enterprisey is a derogatory term describing software or architecture which is claimed to be robust enough for use in enterprise applications, but in fact is merely excessively complex and baroque

I can live with Baroque, (Rembrandt, Caravaggio and the gang)

Baroque Art developed in Europe around 1600, as an reaction against the intricate and formulaic Mannerism that dominated the Late Renaissance. Baroque art is less complex, more realistic and more emotionally affecting than Mannerist art.

I'm not a social media expert, nor an analyst, I'm a vendor guy, in the enterprisey space.  It describes which side of the fence I'm on.   (tip Jeremiah)