There have been a couple of links and comments from blogs (Jeff Nolan, Zoliblog and Paralax…) to the video made by development folks here in Walldorf. I'm not sure that they meant it to be seen by over a 1000 people on youtube (when I last looked), but good for them. I think it will get more hits than most brochures on the website. It makes a good point too. ABAP isnt dead. My views-questions? 1.I'm tired of the view that Germans don't have a sense of humour, this helps prove that cliche wrong. 2. It isn't "one voice" (SAP speak for "on brand") These new forms of informal marketing will continue to challenge the traditional press release and corporate whitepaper and website stuff. How will big corporate marketing departments like SAP's react? Will they try to squash it, encourage it, ignore it or over do it ? 3.Howcome developers of all nationalities dig star wars? 4. Youtube is cool.
technorati tag SAP