I live and work in Germany, my notebook has an operating system in English. My browser is set up with English as the default language. So why when I type www.google.com do I get sent to www.Google.de. If I want to go to Google de then I’ll type that, surely?
Secondly, I downloaded the google toolbar the other day, and again it sent me the German version. As far as I can see I will need to deinstall it if I want to have it in English. This is plain dumb, and it points to a basic design fault at Google. It seems they have combined two distinct data items – language and country.
Google please stop trying to turn me into a German.
I’ve mentioned the multicountry design issue that I have with Amazon here.
I would like to set up an affiliate with Amazon, and depending where you are, Amazon would invoice in the right currency, handle the taxes, and ship from the cheapest location. With the current set up this seems impossible to do this.
Amazon would have no way of knowing that the Thomas Otter in .de is the same as the one as on co.uk.
Amazon’s architecture is not global, the country versions seem to be copies of the us one, with very little integration. This must be costly to run and maintain. We can learn a lot from Amazon online retail and SOA, but it looks as if they could learn from us boring boring ERP guys in Walldorf about global architectures
If you architect a solution for one market and one language, it will come back and bite when you deploy it globally. This is the same whether you are building an ERP solution, deploying a wiki, searching the the web or sprinkling SaaS dust.