The blogsphere is awash with visions of the death of the press release.
Many of SAP’s press releases are not exactly gorgeous, hold- on- your- seat reading, but this one from Infor?
Jim Schaper, Infor CEO, Issues Statement on SAP Strategy for Mid-Market
ATLANTA, January 24 /CNW/ – Today SAP issued a press release announcingits strategy to pursue the mid-market. Jim Schaper, CEO of Infor, a leading global provider of enterprise software solutions, issued the following statement in response.
“One has to wonder if SAP truly understands the mid-market or whether this strategy is solely an effort to detract attention from the slowing growth of their Fortune 500 base. Medium-sized customers do not want all-in-one products that need massive customization efforts to address their line of business. That approach is a relic of the past, when ERP implementations were akin to corporate open heart surgery. Infor has built a strong growing company on delivering solutions with industry experience already built in. The bottomline is that customers want more functionality, less complexity and the lowesttotal cost of ownership. That is not the plan we see from SAP.”
— Created in 2002; $2.1 billion USD revenue; 8,100 employees
— Infor has more enterprise software customers than SAP — 70,000
— Infor’s business model fills a void in the market by providing
customers, through acquisition and innovation, with proven, business-specific solutions.
— Business specific functionality and best practices are alreadybuilt-in to Infor’s solutions which speeds implementation and lowers totalcost of ownership.
— Industry experts recognize Infor for its lowest total cost of
ownership and business-specific experience
For further information: Wunderkind Public Relations Media Contact:
Justin Siefert, 404-601-3660 ext. 113 firstname.lastname@example.org
Buyers out there. Does this make you want to buy their stuff?