SAP and Cognos partner and compete. But I’m impressed by the Cognos blogger programme, or whatever they call it. Perhaps it is because they stroked my ego, but I couldn’t help but blog this.
Hi Thomas,
I’m contacting you on behalf of Cognos with information we hope you can use. Vendorprisey is respected by the business intelligence and knowledge management communities and we’d like to help keep you and your readers up-to-date on what’s happening at Cognos. I’ve included links to a video by Google, a Cognos podcast interview with Connie Moore of Forrester Research, and another to the index of Cognos podcasts – a great and growing source of interviews with innovators like Kevin Smith of Google and Marc Andrews of IBM.
Video (1 minute): Google’s video about OneBox, part of the Google Search Appliance, featuring Cognos CEO Rob Ashe on where BI meets enterprise search. http://video.google.com/videoplay?docid=3321582363031916948
Podcast: Forrester’s Connie Moore outlines three kinds of workers in the new information workplace. Listen to the podcast to see if you’re a dreamer, a problem-solver, or a doer.
http://www.cognos.com/podcasts/launch/pd_prep_for_new_inf_workplace.htmlIndex of Cognos podcasts: http://www.cognos.com/podcasts/podcasts-blog.html
If you’d like more information about any of these, please let me know and I’ll put you in touch with the right person at Cognos to get them answered.
Lastly, would you mind letting me know where you’re located? Cognos hosts events around the country and if there’s one in your area, we’d like to invite you to participate.
Thanks, and please let me know if you’re interested in learning more.
Pretty damn impressive.
1. They are reading blogs. I’ve never written about Cognos before, but I have written about analytics. They found me. Cool.
2. They are offering me information without telling me how to consume or distribute it.
3. They are using Google video to distribute material.
4. Podcasting.
5. Execution. I then mailed them and asked them for the SAP related stuff, within a couple of hours I got an email with lots of great material.
It has more than a whiff of the cluetrain about it.
I for one am getting really tired of trying to decipher SAP press releases. I studied Hegel at university and he was dead easy compared to the typical SAP press release. His sentences were shorter, more coherent, meaningful and lots more fun. Meanwhile, over at Microsoft….
Vendorprisey 
Just a terrific example of great pr in action. Thanks for the insider view here.