I’ve mentioned before that Wiki has really taken off here at SAP. Every time I go and look, it has grown in leaps and bounds. Perhaps Tesha and co should give Andrew McAfee a tour, as he is always on the look out for examples of emergence in action. The internal Wiki at SAP is probably as good an example as you’ll find anywhere. The one on SDN is pretty damn good too. Have a look
Over the last few months I’ve become fascinated by ” social media in the Enterprise” adoption, because I think it is starting to fundamentally change how software is developed, supported and marketed. It is why I lurk on the fringes of the social media collective, and watch podtech every now and then.
Having been successful in the enterprise software for 35 odd years, some folks would think that a startup wiki vendor couldn’t teach SAP much about selling and marketing to the enterprise. I think those folks are so wrong.
Read this post from Jeffrey Walker, President of Atlassian, titled how to ruin a perfectly fine product with marketing. It is sobering yet refreshing stuff, and a cunning plan.
We’re about to release a new product, and someone asked how we are gearing up our marketing for its introduction. The answer is we’re not.
Introduce your marketing once you really have a grip on how people outside your company view your product.
He also has some wise and witty words about Google and Microsoft.
Yes, at this moment – fleeting as it may be — I do like both Microsoft and Google. Why? Because they are about to commoditize wikis for the masses and educate another 10 – 50 million people on wikis. In rather different ways. Wikis, which without doubt are one of the two killer apps to emerge from Web 2.0 Wonderland, along with blogs, will be spread and will benefit from the massive marketing budgets and reach of the Evil Empire and Do No Evil.
No wonder Atlassian is doing well.