Mike Prosceno, a VP in PR at SAP, has started a blog. This is goodness.
Mike spends a good part of his day managing the SAP blogger relations programme. Over the last year I have got to know Mike well, and he gets the change that blogging and other forms of social media brings to PR.
So, what needs to happen to get more companies – big and small – engaged? Does PR have a role in the social/new media world? I think so! It may not look like traditional PR but its role is as important. Is the topic bigger than just PR? It sure is: Blogger Relations anyone? Should social media concepts and tools be present across your entire communications strategy? It should if you want to succeed. Which is more important: internal or external communications? Well, that depends on how you want to get started, but both are equally important
The blogsphere is full of folks who knock PR, but there is more to PR at SAP than a press release. Mike didn’t rush into this. He has done his research, and come out with a strong blog from the start:
I’ve spent the last year immersed in the topic of social media; from watching from the outside as a “lurker” to active participation on the inside. What I want to have here is an ongoing conversation about the Who, What, When, Where and Why of what it all means from a practical perspective. So much gets written about why you should care about social media, too few are actually talking about how to do it in the real world. I’m hoping that this blog helps move other lurkers into active participants or better yet, help those sitting on the fence to get engaged.
I’ll be following Mike’s blog with interest. It is great to welcome another SAP blogger to the party.