Walking the walk

Mike Prosceno, a VP in PR at SAP, has started a blog. This is goodness.

Mike spends a good part of his day managing the SAP blogger relations programme. Over the last year I have got to know Mike well, and he gets the change that blogging and other forms of social media brings to PR. 

So, what needs to happen to get more companies – big and small – engaged? Does PR have a role in the social/new media world? I think so! It may not look like traditional PR but its role is as important. Is the topic bigger than just PR? It sure is: Blogger Relations anyone? Should social media concepts and tools be present across your entire communications strategy? It should if you want to succeed. Which is more important: internal or external communications? Well, that depends on how you want to get started, but both are equally important

The blogsphere is full of folks who knock PR, but there is more to PR at SAP than a press release.  Mike didn’t rush into this. He has done his research, and come out with a strong blog from the start:

I’ve spent the last year immersed in the topic of social media; from watching from the outside as a “lurker” to active participation on the inside.  What I want to have here is an ongoing conversation about the Who, What, When, Where and Why of what it all means from a practical perspective.  So much gets written about why you should care about social media, too few are actually talking about how to do it in the real world.  I’m hoping that this blog helps move other lurkers into active participants or better yet, help those sitting on the fence to get engaged.

I’ll be following Mike’s blog with interest. It is great to welcome another SAP blogger to the party.


Piloting the maze

I had a coffee and a chat this afternoon with Jonathan Becher. He was the CEO of Pilot, the performance management company that SAP recently acquired.  We talked about selling to CFO’s, SAP politics and reverse hierarchy inversion, Oracle, Hyperion, GUIs, usability and the state of the universe in general.

Come to think of it a Reverse Hierarchy Inversion is an Otterism. I figure it needs a couple of diagrams to explain in its full glory. 



I would tell you about the GUI and the plastic surgeon, but this is a family blog. 

Jonathan’s blog is well worth subscribing to. I’d love to see more exec types at SAP blogging like this.  Solid advice, not marketing speak.  If you know stuff, write about it.

This is a smart acquisition. James agrees. It rounds out our product set, has limited overlap,  squirts some 2.0 juice on our GUI thinking and gives us a solution that we can scale through the field.  For one so new to starship enterprisey, Jonathan has a great grasp on how to get things done here. Just about everyone I suggested he talk to he already knew. It looks as if he has been taking his own medicine.

Effective performance management goes well beyond deploying scorecards, dashboards, and reports. It requires communication and collaboration between everyone involved in achieving in a goal. It can’t be done in the privacy of our offices. We have to get up and walk around.

The development plans seem realistic, and SAP has learnt alot from the Virsa experience about how to roll out this sort of solution to the field organisation.  If there are any of my account executive mates reading this, I’d suggest dropping Jonathan a note. This stuff will sell, it already has

I’ve blogged on the Pilot acquisition before, but I need to thank James for connecting me with Jonathan. I figured James would be useful for my network outside SAP, but I didn’t expect it to work inside here too.  Semi-permeable membrane I believe he calls it.

I’d really like to explore the HR potential that Pilot brings to the party next time I see Jonathan.   Jürgen ought meet  him  too. 


Vinnie joins!

Vinnie was in Walldorf this week. We had a quick coffee, but he seemed really preoccupied.  Now I know why. Vinnie will head up the newly formed  Pricing Innovation Office here.  He will also lead a team focused on training account executives to dramatically reduce discount offers to CIO’s, the initiative is known internally as Project Florence.  I’m told he will report to Marty Homlish and Michael Witz.

A board assistant, Simon Lächerlich mailed me a draft of the press release that will go out shortly.  My team will work closely with his group, as I’m working with our top accounts in Europe. 

Welcome to on board, Vinnie. It will be great to have you on this side of the negotiating table. See you at Sapphire.

(UPDATE: 2nd April: This was an April fool. Thanks Vinnie for taking it in the right spirit!)

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