When customers do the marketing for you.

I read several Atlassian blogs regularly, it gives me an insight into a  company whose product I use almost every day. Jeffrey Walker blogged about Sun’s use of the confluence wiki tool. Great that the President of the company blogs about a recent win or go live. It beats a dull press release any day.  It is refreshingly jargon free too.

What struck me about the post  was that someone (Linda  and Dan) from Sun had gone to the trouble of creating a 6 minute video that put the wiki project in a Sun context. It is well worth watching. An excellent production.


Says a lot about customer engagement if they build this sort of thing off their own bat, and then share it with the world. Goodness indeed. It means that your marketing people can focus on the important strategic stuff like making cool t-shirts.


 My attempt at Sartorial elegance this morning.

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8 thoughts on “When customers do the marketing for you.”

  1. Lol. 🙂 In fact, the product development teams devised the slogans for the upcoming Cenqua product shirts (FishEye, Crucible, and Clover) available soon.

    The Sun video rocks. They did a magnificent job, which gives me time to comment on blogs 😉

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