Sartorially orientated architect.

Oddly, one of my most popular posts has been my coverage of SAP executive dress at Sapphire. I casually mentioned that I might start another blog looking at software industry threads, and a couple of colleagues and friends have mailed me saying please do.  So today, dear reader, we’d like to announce an attempt to be the software industry’s answer to thesartorialist, trinny and susanna and of course gofugyourself..

I’ve asked a few friends to take lots of photos of software types, be they geeks, suits, software celebs, multi-billionaires or wage slaves.  We’ll post them on the blog, and sometimes pass a critical eye over the sartorial state of the software industry. Your contributions, either as fashion photographer, commentator or victim are welcome. For the moment I’m not going to stray into the minefield of female fashion, but I would welcome a co-editor who could cover the geekgirl angle.

We will start out as the dedicated followers of fashion blog on wordpress.com, Aka DFOF. This is partly  homage to the immortal Kinks song, and partly that all the other cool names we could think of were gone. (Plus, we geeks like a good acronym.)

They seek him here, they seek him there,
His clothes are loud, but never square.
It will make or break him so he’s got to buy the best,
‘Cause he’s a dedicated follower of fashion.

If you post photos to flickr that you’d like to see on the site, just tag them with DFOF, or drop me a mail. 

SAP tech ed in Munich will be a source of rich pickings.  See you there.

2 thoughts on “Sartorially orientated architect.

  1. Software business becoming like bankers – how and what your wear is as important as what you do, and also an indicator of what you earn.
    If I could wangle an entrance to ASUG and SapPhire (Saphila) in SA, maybe I could take some pics. Or perhaps you will be there anyway?
    Go bokke!

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