Gapingvoid remains one of my favourite blogs, not just because of the cartoons, but also because he writes worthwhile bits in between them. Without the cartoons it would still be a damn good blog.
I’ll quote from yesterday’s post.
So all you corporate MBAs out there, here’s a little tip. When you planning on how to embrace the brave new world of Web 2.0, the first question you ask yourself should not be “What tools do I use?”
Blogs, RSS, YouTube, Twitter, Facebook- it doesn’t matter.
The first question you should REALLY ask yourself is:
“How do I want to change the way I talk to people?”
And hopefully the rest should follow.
Think about it.
[Bonus Link: For a more academic take on social objects, check out this post from Anthropologist, Jyri Engestrom.]
This is good advice, even for people who aren’t corporate MBAs.