Cross posted on my work blog.
While taking a break from a flurry of inquiry calls about ERP upgrades vs SaaS replacements, I ambled over to facebook with Nespresso in hand. A few years ago I met Dave Duarte, who introduced me to the Ogilvy Digital Academy in South Africa. There is a lot of innovative stuff going on in the land of my youth, so I follow the SA scene on Facebook and on Twitter. South Africa has had a lot of innovative advertising over the years, and I’m pleased to see this has well and truly moved over into the social side of things. Today’s offering really hit home powerfully.
Have a look at this video.
A couple of things stood out for me.
1. Innovative idea and great execution. Genius. Braille on the burger bun.
2. Wimpy get the fact that People with Disabilities spend money just like other demographics. Designing solutions and marketing for that segment makes business sense. Part of this is about equal rights and access, but it isn’t charity. Humour works.
3. The power of the referral. See the stats at the end of the presentation.
As part of my academic research, I’m looking at how enterprise software companies approach accessibility. Wimpy puts them all to shame. Well done Wimpy.