EMEA. A little rant.

Dear  US software vendor,

Thanks for your market survey publication about trends in HR, helpfully categorised into an EMEA / US comparison of time/cost to hire and so on.

However, there is no such thing as a country called EMEA. It has no President, Queen, King or parliament. There is no language called EMEA. There is no EMEA currency. There is no EMEA culture. There is no EMEA compliance, or EMEA payroll. There are no EMEA business practices. No one who lives east of Cape Cod but West of India would describe themselves as from EMEA. There are no EMEAns or EMEAese. There is no EMEA flag. There is no EMEA anthem to stand or kneel to.

EMEA stands for Europe, Middle East and Africa. It is a vaguely useful construct for accounting and sales region organisational purposes, let’s leave it that way.


2 thoughts on “EMEA. A little rant.”

  1. That is somewhat, but only slightly, better than the vendors who have a Rest of World (ROW) category. That is not only inaccurate, but insulting.

  2. Thomas, a reasonable rant. Of course, there’s also no such thing as APJ (Asia Pacific Japan) or LATAM (Latin America) or BRIC Countries (Brazil, Russia, India, China) or any other a whole host of simplifications we make to try to tame the diversity of the world.

    Greetings from that odd country called Silicon Valley

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