Cross posted on my work blog.
While taking a break from a flurry of inquiry calls about ERP upgrades vs SaaS replacements, I ambled over to facebook with Nespresso in hand. A few years ago I met Dave Duarte, who introduced me to the Ogilvy Digital Academy in South Africa. There is a lot of innovative stuff going on in the land of my youth, so I follow the SA scene on Facebook and on Twitter. South Africa has had a lot of innovative advertising over the years, and I’m pleased to see this has well and truly moved over into the social side of things. Today’s offering really hit home powerfully.
Have a look at this video.
A couple of things stood out for me.
1. Innovative idea and great execution. Genius. Braille on the burger bun.
2. Wimpy get the fact that People with Disabilities spend money just like other demographics. Designing solutions and marketing for that segment makes business sense. Part of this is about equal rights and access, but it isn’t charity. Humour works.
3. The power of the referral. See the stats at the end of the presentation.
As part of my academic research, I’m looking at how enterprise software companies approach accessibility. Wimpy puts them all to shame. Well done Wimpy.
Copper sun sinking low
Scatterlings and fugitives
Hooded eyes and weary brows
Seek refuge in the night
I remember sitting around a campfire in the Umzimkulu valley about 30 years ago. I was in my first year of high school, and we were doing a kayak race, the Umzimkulu marathon. It was a clear African night, the Southern Cross bright and clear. The older boys told tales of massive rapids and huge drops, and we cooked a sort of breadlike substance on the fire. We were miles from any town or city.
The batteries on the cassette deck weren’t fresh, and the tape copy neither but Johnny Clegg’s music has been special to me ever since.
I saw his band (then called Savuka) live at university. It it was 1986-7. He intertwined great music with a strong and clear political message. Asimbonanga. He rocked the Student’s Union, and changed the mindset of thousands. South Africa’s political change owes much to Johnny Clegg.
Last night, with mates Phillip and Dean, I got see him live in Mainz. The venue was packed and the audience a mix of Germans and a rather more rowdy South African Diaspora.
Johnny and his band gave it all, and the place rocked. The band played hit after hit. His band were excellent, several of the members have been with him for decades. Johnny didn’t jump quite as high as he used to do (Guka ’mzimba), but his stage presence remains impressive, and the music is timeless.
Here he is with Juluka, back in the 1980’s
Thanks Johnny, for 30 years of great music and a fabulous evening.
Most of his albums are on itunes and emusic. I downloaded an album that don’t have in my collection this morning, Ubuhle Bemvelo.