On sponsorship, a tweet, halos, and virtue.

The basis for businesses sponsoring sportspersons and buying rights to advertise on stadiums and so on has always puzzled me. I recently read more about the economics behind it, and it turns out to be a fascinating field of academic research, called virtue signalling. It links back to the market failure issue of asymmetric information between buyer and seller, made famous by that dude that wrote about used cars and lemons, Akerlof.  I suppose Elon Musk putting a car in space is a form of virtue signalling, but I’m not sure which virtue he is attempting to signal.

In some cases, the sponsorship to business link is obvious, such as when an oil company sponsors a rally car.

I run the occasional marathon, trail race,  and do the odd triathlon, and I spend a lot of money, relatively speaking, on running shoes.  I often experiment with different brands, I see running shoes as groceries.  (Bicycles, well, that is another discussion)  A couple of years ago, I bought some shoes from a new to me Swiss company called On Cloud. Their trail shoes, the cloud venture, have become a firm favourite of mine, I’ve had a couple of pairs.

For road shoes, I’m trying a variety of different brands at the moment, the Altra zero drop being my current long distance shoe, the wide toe box looks odd, but is very comfy.

I bought a new pair of on clouds today for triathlon because of a tweet that led me to On Cloud’s sponsorship of Tim Don. He is the ironman record holder.  So, I’m not dumb enough to know that buying his shoes will make me significantly faster.  I bought them cos OC supported him through thick and thin. He was knocked off his bike just before the major ironman event in Kona, and broke his neck, and had to wear a halo brace and for a time, it looked grim for Tim. He was totally determined to recover, and despite the most brutal pain, he has recovered and is back racing. He ran the Boston Marathon and he won Ironman 70.3 races recently.  Check out the video here.   While I’m a big Jan Frodeno fan, this year I’m rooting for Tim.

Tim, massive respect.  Same to you On Cloud.

I’m not expecting the shoes to make me faster, but I do hope a little bit of Tim’s positive outlook on life will seep through those laces.

 

 

 

 

 

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Customers, colleagues, Facebook, Twitter, LinkedIn and my writing day.

I have been spending the last few months deep in accessibility law, testing, standards, universal design, GDPR, the early history of business computing and of course my old friend, Sarbanes Oxley. I am an expert on Heidelberg and Sandton coffee shops, and I have spent far too long debating the value of one font over the other, and merits of footnote or in-text citations.  This week I have finally felt the adrenaline kick that comes from writing several competent pages and seeing a couple of pieces start to fit together. Long way to go though.

By the way, if you do any kind of research work, get hold of the tool called Mendeley. It is genius.

While I’m no longer in hurly burly of product management at SuccessFactors – Facebook, Twitter and LinkedIn keep me abreast of what’s up back at the farm.

It was cool to read that Employee Central had hit the 2000 customer mark. Whenever I see those milestones I think back to the early customers without whom EC would not have 100 customers, never mind 2000.  Earlier this week, Liezl’s Facebook gave me a detailed account of  her visit with a South African customer to Timken, one of those early adopters.

But what prompted me to write this was a new connection today on LinkedIn.  Tim Gregory, the Director of HR Ops at Corning sent me a connection invite. While I had been involved in the early stages of the Corning project, I’d not actually met Tim.  We had a nice online chat, and he was cool with me quoting him about their go live.

I’m the Director of HR Operations here at Corning Inc – we went live with SF in July (23 countries, 12 languages, 70 integrations, all modules – except learning).

Not to over state it… but yet we’re pretty euphoric over here.

While 2000 is a cool number. Corning as happy campers is even better. Thanks Tim, you made my day.  I’m going to be following up with you on the blockchain thing.

Now, time to get back to this pile.

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Buy this book. I did.

Got an email today, as one does.

 I’ll just cut and paste it here.
If you work in software and you haven’t donated to Bletchley Park then you really ought to.
I bought the signed hardback, but then I think Sue is cool.  She knows:  Computer Science, WWII coding,  and Stephen Fry.

Hello there!

(Firstly thank you so much if you have already supported my book, you are wonderful :))

If you know me, you probably know that I’ve been involved with Bletchley Park for some years now. In 2003 I went there for a BCS meeting and fell in love with the place. In 2008 I started a campaign to help raise awareness of the amazing contribution of the site and the more than ten thousand young people that worked there during WW2.

In 2008 Bletchley Park was in financial difficulty. I wanted to raise awareness and gain support for the people that worked there and make sure that Bletchley Park would be there for my children and their children to visit, to help them appreciate the tremendous war effort and the contribution that it has made to us enjoying the peace we live in today. The work carried out there has been said to have shortened the war by approximately 2 years, saving millions of lives.

Fast forward four years and things are looking much rosier for Bletchley Park thank goodness, they have received funding from various sources including the Foreign Office just last week.

Lots of people have suggested over the last couple of years that I write up what happened as a book, and I’m delighted to announce that I have found a fabulous publisher called Unbound to help me do that.

I’ll be telling the story of the campaign that I started and also the amazing campaigns previous to that, during one of which the only way to save the Park was to get the trees listed. Crazy!

So, please sign up to buy my book, I get to see the names of everyone who buys, so don’t think you can get away with pretending you have bought it ;))

..and please do encourage your networks to buy the book too, someone said to me just the other day that they thought that raising awareness of Bletchley Park has also raised the profile of women and computer science in the UK, how cool is that?

Thanks for your support, the campaign that I started would not have worked if it weren’t for the thousands of people that got involved and played their part.

Here’s the link, please have a look and pledge your support, remember, I’ll be checking the names of supporters….

My book is currently funded to 76% (in just 4 days) but we still need another 24% to make it happen…

10% of all profits from the book will go to Bletchley Park.

Take care and see you soon,

Sue

 

What is Germany getting right?

(cross posted from my Gartner blog)
Andrew McAfee recently posted on the dire state of graduate employment in the US. His work on the impact of technology on employment is well worth a read, I reviewed his book here.

Here in little old Germany, the graduate job market is rather different.

Unemployment among graduates in Germany one year after leaving their institution is at 4% and below, compared with a seasonally adjusted national unemployment rate of 5.9%, according to a survey by HIS-HF, a higher education statistics agency.

So what is Germany doing right? Despite Euro doom and gloom talk, the German economic fundamentals are in relatively good shape. Exports are up again, and domestic spending is less anemic than before. But the answer isn’t just in the short term economy.

There is a broader HR and societal issue at play too. As a foreigner living in Germany, I have been stuck by the strength of the apprentence culture here, and not just in the traditional trades. It seems to me that the universities and industry work more closely together than in many other countries to produce the sort of graduates that the labour market requires, while still giving space for studying those things that make you a better human being. It is as if there is some sort of social contract between corporations, academia and society. Most organizations have strong graduate recruitment and development programmes. Interns are paid a reasonable cost of living sum, and intern work is aligned with university study. When I worked for that large German software company I co-supervised a masters student, who worked part-time in my department. We then hired her, and she is now a very successful consultant. This model is common throughout German industry, with an especially strong tradition in manufacturing. Have a look at Porsche, for instance.

Building a sustainable workforce requires corporations to focus on the long term development of the workforce, and not merely short termist hiring. German companies often have someone with the job title HR Marketing, and their role is to build a long term employment brand to attract candidates early. Check out the work of Armin Trost for more about this.

It also requires universities to develop programmes that align with the longer term needs of business and society. While US universities dominate the rankings, I’m not sure that they have everything right, if the recent reports from Florida are anything to go by.

On constraints. Marcuse, Bach and Scriabin.

This time of the year tends to be a time of excess.

The people recognize themselves in their commodities; they find their soul in their automobile, hi-fi set, split-level home, kitchen equipment.

This is a quote from Herbert Marcuse, a German philosopher.  I rather like it, but I’ve never really been comfortable with the term “the people.”  After all, the same affliction affects me too. This is a first person issue, other than the kitchen equipment:  I’m with the Hitch, but there is a part of me that really likes stuff.

Here is my newly discovered antidote; two piano pieces.  The first one, by Bach, I have known for some time.  Here is James Rhodes’ version.

The other, I discovered via the serendipity that is the side bar in YouTube. I’d not heard of either Scriabin or Filjak til this evening.

A Nocturne by  Scriabin,  played by  Martina Filjak.

Both pieces are just for the left hand.  Sometimes less is more.  

A review of Race Against the Machine.

I’ve just read Brynjolfsson and McAfee’s Race against the Machine in one sitting when I have masses of other pressing stuff to do.

It is short, sharp, engaging and easy to read. Put down that Scandinavian crime novel, ignore your travel expense application issues and read this book instead. I’m perhaps reading too much into the title,  but I can’t help wondering if it isn’t a hat tip to the rock band Rage Against the Machine.  If it is, deeply nifty sub-editing coolness.   If not,  it is a lovely  unintended consequence.

The book highlights the accelerating disruption that technology brings to the workplace and to the very definition of work. There is dark side to technology, and the authors have done a nuanced job in exploring this.  It makes a worthwhile change from the technology=progress drum beat.

It was especially good to see a section on the growing gap between wage  and productivity growth.  To see disquiet about median wage stagnation from technology focused researchers is a very fine thing.  There is more than a whiff of valorization in their argument.

Brynjolfsson and McAfee make excellent use of statistics, and this work is no exception. They use numbers to illuminate, and they do it well. The Bill Gates in a bar story is a lovely explanation of mean and median. They explain, but don’t condescend.

As with much of US business academia, the book is centred on the US economy, with fleeting mentions of the rest of world.  I didn’t spot the dreaded phrase “Corporate America”, but it may have been lurking there. In particular the solution section was too US focused. Moaning about  H-1B visas etc… However suggestions 17,18, 19 are spot on.

17. Reduce the large implicit and explicit subsidies to financial services. This sector attracts a disproportionate number of the best and the brightest minds and technologies, in part because the government effectively guarantees “too big to fail” institutions.
18. Reform the patent system. Not only does it take years to issue good patents due to the backlog and shortage of qualified examiners, but too many low-quality patents are
issued, clogging our courts. As a result, patent trolls are chilling innovation rather than encouraging it.
19. Shorten, rather than lengthen, copyright periods and increase the flexibility of fair use. Copyright covers too much digital content. Rather than encouraging innovation, as
specified in the Constitution, excessive restrictions like the Sonny Bono Copyright Term Extension Act inhibit mixing and matching of content and using it creatively in new ways.

There are strong echoes of Larry Lessig in the IP section (as an aside I’d like to get the authors’ views of Lessig’s recent work on political corruption).

More broadly though I’d like to see business school academia and IT research engaging more with the rich research tapestry of sociology and political philosophy, how about more Jessop and Harvey, and Herbert Marcusse needs a serious dust off.  I fancy I heard the very faint clang of  Weber’s iron cage in this work. I’d suggest that Maslow and maybe Hayek can take a rest for a while.

This book is excellent,  but would have been seminal if it had built upon the work of that chap from Trier.

The tech industry mourns. W.H Auden said it best.

Stop all the clocks, cut off the telephone.
Prevent the dog from barking with a juicy bone,
Silence the pianos and with muffled drum
Bring out the coffin, let the mourners come.

Let aeroplanes circle moaning overhead
Scribbling in the sky the message He is Dead,
Put crêpe bows round the white necks of the public doves,
Let the traffic policemen wear black cotton gloves.

He was my North, my South, my East and West,
My working week and my Sunday rest
My noon, my midnight, my talk, my song;
I thought that love would last forever, I was wrong.

The stars are not wanted now; put out every one,
Pack up the moon and dismantle the sun.
Pour away the ocean and sweep up the wood;
For nothing now can ever come to any good.