Systematic,
not sure. the comparative advertising angle would make it awkward in some markets. I guessing it is just web based, but perhaps some marketing type can enlighten us.
[...] always amused when a software company demonstrates a sense of humor. Courtesy of Thomas Otter, this video should cheer anyone up on a Monday morning. It includes ironic references to Oracle and [...]
[...] corporate social responsibility (CSR) and a witty marketing spot on YouTube have been noted (even acknowledged by the competition), albeit with mixed [...]
October 11, 2007 at 11:04 pm
Indeed, clevererer!
October 12, 2007 at 1:49 pm
Funny – what market(s) does that air in?
October 12, 2007 at 11:55 pm
[...] applications also have their ads. Check this one from Lawson. Cute and funny! Plus it’s posted on Thomas Otter’s site. Yes, he’s from SAP! [...]
October 13, 2007 at 10:04 am
Systematic,
not sure. the comparative advertising angle would make it awkward in some markets. I guessing it is just web based, but perhaps some marketing type can enlighten us.
October 15, 2007 at 2:18 am
Stonkingly clever stuff.
October 15, 2007 at 9:01 am
[...] always amused when a software company demonstrates a sense of humor. Courtesy of Thomas Otter, this video should cheer anyone up on a Monday morning. It includes ironic references to Oracle and [...]
October 18, 2007 at 2:50 pm
The CMO at Lawson, Travis White, was my former boss at JDE. A good marketing man
October 21, 2007 at 5:38 pm
Wonder if they took the idea from this ING Direct Ad:
October 21, 2007 at 7:18 pm
Scotty,
Indeed it could be. Still funny, but now slightly less so.
Thomas
March 11, 2008 at 2:45 pm
[...] corporate social responsibility (CSR) and a witty marketing spot on YouTube have been noted (even acknowledged by the competition), albeit with mixed [...]