October 11, 2007
Hat tip to Lawson for some very funny advertising.
Funny – what market(s) does that air in?
[...] applications also have their ads. Check this one from Lawson. Cute and funny! Plus it’s posted on Thomas Otter’s site. Yes, he’s from SAP! [...]
not sure. the comparative advertising angle would make it awkward in some markets. I guessing it is just web based, but perhaps some marketing type can enlighten us.
Stonkingly clever stuff.
[...] always amused when a software company demonstrates a sense of humor. Courtesy of Thomas Otter, this video should cheer anyone up on a Monday morning. It includes ironic references to Oracle and [...]
The CMO at Lawson, Travis White, was my former boss at JDE. A good marketing man
Wonder if they took the idea from this ING Direct Ad:
Indeed it could be. Still funny, but now slightly less so.
[...] corporate social responsibility (CSR) and a witty marketing spot on YouTube have been noted (even acknowledged by the competition), albeit with mixed [...]
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