Cycling, Crisp Research, Dimension Data, and a touch of Neuromorphic computing.

Stefan Reid of Crisp Research invited me up to Frankfurt today, to attend their conference.  I’ve known Stefan for a while,  while he was at Forrester and I was at Gartner, we frequented the same taxi queues and analyst dinners at vendor conferences.

I learnt a good deal about the practical state of ML, IoT, cloud etc in Germany.  Strong presentations from the analysts,  customer panels, and case studies. Osram’s massive transformation into an IoT platform player. Continental’s data lake and mobility services strategy, including live demo. neat.  Continental is a lot more than tyres.

I also learnt a new word during Carlo Velten’s keynote, Neuromorphic computing. Apparently  lots going on at Heidelberg University on this, funding in part by the Klaus Tshira Stiftung.

Beate Spiegel, Managing Director of the Klaus Tschira Foundation
“Klaus Tschira was very interested in the investigation and development of new computer architectures that are modelled on the human brain. Beyond his personal interest, he was keen to support the ongoing development of information science for the benefit of humankind. That is why he agreed as early as three years ago to become a sponsor of the European Institute for Neuromorphic Computing through his foundation. We are very happy that with construction of the new facility now under way, the University is taking the first visible step toward new and exciting research findings.”

I glanced at the agenda yesterday, and I was thrilled to see Rob Webster, who runs the sports practice at Dimension Data, on the agenda.

I’ve been very impressed how the South African/global tech company, Dimension Data, has developed its brand recognition through its sponsorship with  Tour de France / ASO, and its pro-cycling team.

The philanthropic dimension of their engagement is particularly compelling, enabling kids in Africa to receive bicycles of their own. Check out Qhubeka. While for some of us cycling is the new golf,  and we argue about SRAM v Shimano, at a more existential  level, owning a bicycle might be the difference between getting to school or not.

Often the link between sport sponsorship and the core business is a tenuous one, but in the case of Dimension Data, there is a technology play with both the TdF and the DD team.  Anyone who rides a bit will know that the last decade has seen an explosion in measurement and data in cycling, even for back of the field weekend riders like myself.  With powermeters, GPS, Heart rate monitors, go pros,  Strava, Zwift, cycling is a rather interesting coalescence of IoT, Social, Big Data, and even Virtual Reality.  Fertile ground then.

IoT, Social media, predictive analytics, machine learning all got a mention,  each with a cycling proof point.  He discussed the impact (pun intended) that the real time data about a major crash had on the TDF’s social engagement levels, and being able to actually prove how fast the pros actually descend. Apparently Cavendish isn’t especially speedy up the hills, but he is pretty nifty on the way down.

“The purpose of IoT  in cycling is not for technology’s sake, but it is to deepen our and the fans’ understanding of the sport.”  Rob, you nailed it.

Thanks to the folks at Crisp Research for having me along.

Disclosure:  We are Dimension Data fans IMG_4062

 

 

 

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