To this end, Wesch is launching the Digital Ethnography Working Group, a team of undergraduates exploring human uses of digital technology. Coinciding with the launch of this group, Wesch created a short video, “Web 2.0 … The Machine is Us/ing Us.” Released on YouTube on January 31st 2007, it quickly became the most popular video in the blogosphere and has now been viewed over 3 million times. Wesch has won several awards for his work with video, including a Wired Magazine Rave Award and the John Culkin Award for Outstanding Media Praxis from the Media Ecology Association. Along with other explorations of mediated culture, the Digital Ethnography working group is now studying video-blogging on YouTube, a project which was featured in The Chronicle of Higher Education.
Great use of the blog too. Anyone who doubts the power of youTube as a marketing and educational tool should heed the Kansas State example.
link for those who can’t view the embedded player.
I’d like to use this video at the focus workshop on the future of work. It is the best way of describing generation about to hit the workforce that I’ve seen yet. Brilliant stuff.